Business As Mission (BAM) has four core components.
- First, it involves the creation of a business controlled by Great Commission minded owners and senior management who seek to glorify God with every aspect of the their business operation. This eliminates Tentmaking which focuses on individual impact rather than the business impact.
- Second, it has profit (or at least sustainability) as a goal. This eliminates business "platforms" and other ministries and NGOs which cannot operate without donor funds.
- Third, it exists primarily to advance the gospel among less reached peoples of the world. This eliminates marketplace ministries which are typically not cross-cultural in emphasis.
- Fourth, it is socially responsible; it does not seek profit at any cost. Restricting our definition in this way is not to say that these excluded strategies are not desirable or effective.
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